Privacy Policy

This Privacy Policy outlines how Né-Lo Group Intl Pty Ltd (“we”, “our”, “us”) collects, uses, discloses and protects your personal data when you engage with our websites and services.

This policy applies to the websites and services offered under the brands:

• Né-Lo Business Design

• The Anatomy of Marketing™

By using our websites or submitting your information, you agree to the practices described below.

1. Who We Are

Legal entity: Né-Lo Group Intl Pty Ltd

Address: 388 George St, Sydney NSW 2000, Australia

Contact for privacy matters: team@ne-lo.com

2. What Personal Data We Collect

We collect and process the following types of personal data:

• Full name

• Email address

• Phone number

• Company name

• Job title / role

• IP address

• Location data

• Cookies and other tracking data

3. How We Collect Data

We collect personal data through:

• HubSpot website forms

• Email subscriptions

• Analytics tools (e.g. Google Analytics, Hotjar)

• HubSpot CRM tracking

• Client onboarding forms and proposals

Some of this data is collected automatically via cookies, scripts, and pixels.

4. Use of Tracking Technologies

We use tracking technologies and third-party scripts including but not limited to:

• Google Analytics

• HubSpot tracking

• Meta (Facebook) Pixel

• LinkedIn Insight Tag

• Google Ads remarketing

These may collect behavioral data for advertising, analytics, or retargeting purposes.

5. Why We Use Your Data

We use your data to:

• Respond to enquiries and contact requests

• Deliver newsletters or marketing emails (with opt-out at any time)

• Analyse website usage and performance

• Run retargeting or advertising campaigns

• Deliver and manage client services

Our lawful basis for processing your data is typically your consent (e.g., via form submissions), and in some cases legitimate interest (e.g., analytics or service delivery).

6. Marketing Communications

If you opt in via a form or have interacted with us (e.g. at events or on social media), we may contact you with marketing updates.

You can opt out of marketing emails at any time by clicking unsubscribe in the footer or contacting us at team@ne-lo.com.

7. Data Sharing and Storage

We do not sell or intentionally share your personal data with third parties.

However, your data may be processed or stored by third-party platforms we use to run our business, such as:

• HubSpot (CRM and email platform)

• Google (analytics and advertising)

• Notion (internal collaboration)

These providers may process or store data on servers outside Australia, including in the United States and Europe.

8. Data Retention

We retain personal data for as long as necessary to:

• Fulfil the purposes for which it was collected

• Comply with legal or regulatory obligations

• Support ongoing business and marketing efforts

Typically, this means we may retain contact records indefinitely unless you request deletion.

9. Data Security

We take appropriate security measures to protect your data, including:

• Secure HTTPS encryption on our websites

• Password protection and access controls on platforms we use

• Only authorised team members have access to personal data

10. Your Rights

You have the right to:

• Access the data we hold about you

• Request corrections or updates

• Request deletion of your data

• Withdraw consent to marketing or data use at any time

To exercise your rights, contact us at team@ne-lo.com.

11. International Users

If you are located in the UK or EU, we aim to comply with the General Data Protection Regulation (GDPR). We do not currently appoint a Data Protection Officer but handle requests via our privacy contact.

If you are located in California, we are not formally registered under CCPA but aim to honour user rights similar to those listed above.

12. Cookies & Tracking

Our websites use cookies and similar tracking tools to:

• Understand how users navigate the site

• Improve functionality and performance

• Support advertising or retargeting campaigns

You will see a cookie banner when you first visit our site. You can adjust your cookie preferences or withdraw consent at any time via that banner.

Tools that set cookies include:

• Google Analytics

• HubSpot tracking scripts

For more information, see our Cookie Policy (if separate).

13. Changes to This Policy

We may update this Privacy Policy from time to time. The latest version will always be available on our website, with the “Last updated” date at the top.

14. Contact Us

For privacy concerns, questions, or data requests, please email:

📧 team@ne-lo.com